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What makes a good brand book?

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How to create a good brand book?

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Important elements of a good design brand book

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What brand book references can I use?

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A brand book can always keep evolving

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The Devil Came With an Idea

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“Now the serpent was more crafty than any of the wild animals the Lord God had made. He said to the woman, ‘Did God really say, “You must not eat from any tree in the garden”?’” (NIV Genesis 3:1)

When the devil approached Eve in the garden, he came not with threats or overt actions but with a question—an idea designed to sow doubt in her mind. His purpose was clear: to make her question God’s goodness, to suggest that perhaps God was holding out on her.

Eve entertained that doubt, and it led her to make a choice that changed everything.

Just like with Eve, the real battle with our children isn't simply about their behavior; it's about the ideas and beliefs they hold in their minds. Consider these questions:

  • Do they believe you truly want what's best for them?
  • Do they understand how much God loves them?
  • Do they recognize that they are fearfully and wonderfully made?
  • Do they know that true joy, peace, and fulfillment come from following God’s ways?

Belief—the acceptance of an idea—shapes behavior. Who our children believe themselves to be will determine how they act. Unfortunately, they are bombarded daily by negative ideas from the world around them, like:

  • “You’re not smart enough.”
  • “You’re not pretty enough.”
  • “God isn’t real.”
  • “Your parents don’t know what they’re talking about.”

So, how do we counteract this barrage? By intentionally planting positive, life-giving ideas in their hearts.

Speak life into them often. Remind them:

  • “I am for you.”
  • “God has created you uniquely, and He has great purposes for your life.”
  • “God is good, and He is always working for your good.”
  • “You are a mighty warrior for the Kingdom.”

Let’s look back at that verse again. The serpent was crafty, using subtlety to steal and destroy through ideas. We must be even more crafty in a positive way, actively planting the truth of God into our children’s hearts. It’s our calling as parents to nurture and affirm their identities in Christ, countering the lies they hear with the truth of God’s Word. By doing so, we help them build a strong foundation of belief that will guide their behavior and choices for a lifet